Tweet, wiki, blog post, connection, podcast, friend: time for new words in a marketing plan

Marketing can be maddening. The traditional media still works, but as social media becomes more main stream and fewer people are non-adopters, business must integrate social media in their marketing plan. Another thing is if one is smart about it, the cost of gross impressions is less and those impressions are more robust. With social media, one can begin an interactive relationship with her market with little investment from a reluctant potential customer. Anyway, this blog post I read this morning, “It’s Time to Make the Call: Out with the Old!” on SmallBizBigTime.com, explains getting started with social media in your marketing better than I can.