With retail, it usually starts with some magical mix of rooftops, demographics and traffic counts. Communicating that message is tough and has to be multi-channel. One page, old-fashioned “slicks” (so named because they are usually printed on gloss paper) are still a useful tool, whether printed or sent electronically. Though mine for Hickman County are undergoing an update, anyone with an interest in retail development is encouraged to check out the “slick” for Bon Aqua, Tennessee.
… it’s probably here somewhere
Daryl Phillips, CEcD
I work as an economic developer. At the moment, my day job is Executive Director of Hickman County Economic & Community Development Association, Inc. Working in a one person shop, I do community marketing, strategic planning, industrial recruitment, business retention & expansion, retail recruitment, tourism development and manage the non-profit corporation of the public/private partnership.
I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers.
I have held the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC) since 2008 and I have earned a Master of Business Administration from Tennessee Technological University.
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